Ron Louis is a fashion designer hailing from the southside of Chicago who is taking the city by storm with his fashion line clothing company called “Phera”. I first came across his brand back in May when I went to Desiigner show, and rapper and label mate Valee made a guest appearance wearing a camouflage hoodie with very minimal branding except the words “DESIGNER” is a bold all caps font. This caught my attention so I dug deeper, I stumbled across Ron on instagram and have been a supporter ever since. I NEEDED to get my hands on a tee and this pop up seemed like the perfect opportunity to get to know Ron Louis, the man behind the “DESIGNER” no pun intended.

This past weekend the team at The Ghetto Flower attended a pop up located at 1418 W Division in the wicker park area of the city at a store called “SUPPLY LOCALE” to chat with Ron Louis himself and check out some of his dope merchandise. We briefly discussed how he became friends with some musicians in the industry and the hard trials and tribulations he had to face to get to where he is today.

Listen to our conversation below.

“ DESIGNER “ IS A RESPONSE TO AN OBSESSION WITH TITLING LABELLING AND DESIGNER TAGS. PHERA ACKNOWLEDGES FREEDOM OF EXPRESSION, INDIVIDUALITY, AND POWER OF A WEARER TO DESIGN THE LIFE THEY WANT.