In this post we breakdown the importance and meaning of our new “Time Fly’s” merchandise drop.

Time Fly’s but music keeps us calm even through mayhem and scorching hot summers. Summer never ends when you have music, and the best times in our lives have been enjoying long summer days with music being the soundtrack to our lives. 

With this merh drop, we really wanted to focus on the importance of music being the backbone to our summers growing up. Every summer would not have been the same without the iconic singles and projects that made that specific year. We really wanted to shed light on how these summers really shaped us, and how down right fun it is to walk down memory lane listening to old iconic singles and remencing when you first heard it or even just simply how you felt during that time period. 

 In Breaking down the design, we wanted to come up with something that was really bold that attracted people instantly off first glance. We had to think about an idea that still sticks to our “A collection about time” collection but infused with a summer kick. When we started to get the base idea out the way and figure out how we are going to market the merch, we then started the think about summer items and just situations that speak true to us that we feel that our customers and supporters would love to see on merch. After countless brainstorming and a few sketches, we ended up with our final design. 

DESIGN DETAILS

• FLOWER MAN

• FREZZE POP

• LION MOUTH

• HEADPHONES

• FLAMES

• CLOCK

• ROBE

CONTRIBUTORS

ART DIRECTION- MELISSA GUTIERREZ (@artbythatgirlmel)

PLAYLIST- DJ KING INESSE (@kinginesse)

PHOTOGRAPHY- KENDALL JACKSON (@hail.ken)

MODEL- ITALI (@ITALII_)

Overall, with this merch drop we really wanted to give everyone another solid piece from our “A collection about time” collection that speaks true to us and all of our music heads out there. We ask everyone reading this to always remember, summer never ends when you have music.