VITA WORLDWIDE - A Homemade Chicago Brand
The media often showcases Chicago as a city full of hatred and violence. While that is the case for a very small population, Chicago is full of insanely loyal people to it and each other. One local pop up shop that has embraced this core belief and places an emphasis on advancing homegrown Chicago artistry and talent is Vita Worldwide.
All My Niggas by G Herbo:
Vita’s ‘Chicago Over Everything’ collection directly pays homage to Chicago and has received support from some key figures in Chicago’s youth rap movement, such as rap star G Herbo. In his song “All My Niggas” Herbo pays a sentimental tribute to his fallen homies, while visually showcasing his love for his city.