3 Key Differences Between Marketing and Promotion
Marketing and promotions are often used conversely by unsigned artists and upcoming brands and creatives that don't really understand the process of completely bringing Content to the marketplace.
Recognizing what each of these terms means and how they relate to each other will help you definitely increase your fans and followers.
3 Key Differences Between Marketing and Promotion
Marketing
Marketing is an objective system that involves the research, creation, pricing, testing, and distribution of a product or service. (Either your music or your content)
Marketing involves examining the competition by researching their pricing, what they offer, where channels do they use, and other characteristics of their fans or followers.
An underground artist uses market research to test sounds and ideas on potential fans and to get feedback on their releases.
The market research also discovers what price consumers would pay for a proposed product or service, where they would purchase it, and how often they would use it. (Think Merch, Exclusive Access, Content)
Advertising
Advertising is paying to get your message to potential followers or supporters.
Unlike public relations, advertising lets you control your message.
A classic advertising strategy includes demonstrating a need or a problem to your potential community; offering a solution to help fill that need or solve the problem, and showing how you do that.
Good advertising sells the benefits rather than simply discuss the actual thing being sold.
Advertising in the incorrect places is completely a waste of time.
This is why marketing functions come first in the growth process.
Advertising supports marketing and applies a specific message to specific audiences defined by market research as the best way to achieve success.
Promotions
Promotions are events, activities, sponsorships, and contests that create and increase awareness of your brand or music.
Being featured on a playlist, giving away sneak peeks on social medial, offering giveaways, or promoting sweepstakes or contests that bring customers to your website are all examples of promotions.
Promotions should be geared toward the consumer demographic your market research determined is your best potential customer.
Branding
Branding is creating a consistent image for your … well BRAND.
The key to success in branding is to communicate a consistent message to consumers about your offering in all of your advertising, promotions, and public relations.
All musicians, content creators, and brands’ advertising and promotions should reinforce the BRAND.
Final Thoughts…
It's important for everyone to judge the effectiveness of their marketing, advertising, and promotions on a regular basis.
This guarantees that your communications back the original marketing research and strategy. Reports of your advertising, public relations, and promotions may unveil imperfections or false impressions in your original marketing plan.
THE DIGITAL WORLD IS INTERCONNECTED.
Being successful starts and evolves with an integrated digital strategy. Without have clear marketing goals, your efforts have no clear measure of success or ROI. Without having a search engine optimized presence, you’ll waste your budget while sacrificing opportunities for increasing your fanbase and listeners.
The bottom line is: it’s imperative your digital promotion strategy includes a comprehensive and integrated approach, leveraging multiple digital marketing services while remaining flexible to an ever-evolving digital landscape.
Now if you've ever dreamed of having a marketing team that does the nitty-gritty work for you, or if you've tried yourself before but aren't seeing the results you want, we want to help you out!