6 Strategies for Achieving Effective Music Marketing Success
Creating your social media marketing strategy doesn’t need to be painful.
We discuss a six-step strategy on how to create an effective plan for your music.
A social media strategy is a summary of everything you plan to do and hope to achieve on social media. It guides your actions and lets you know whether you’re succeeding or failing.
The more specific your plan is, the more effective it will be.
Keep it concise.
Don’t make it so lofty and broad that it’s unattainable or impossible to measure.
We’ll walk you through a six-step plan to create a winning social media marketing strategy of your own.
6 strategies for achieving effective music marketing success
Choose social media marketing goals that align with your music business objectives
Establish your objectives and goals. Without goals, you have no way to measure success and return on investment (ROI).
Track meaningful metrics, The number of followers and likes is easy to track, but it’s hard to prove their real value. Instead, focus on things like engagement, click-through, and conversion rates.
Start developing your social media marketing plan by writing down at least three goals for social media.
Learn everything you can about your audience
Knowing who your audience is and what they want to see on social media is key. That way you can create content that they will like, comment on, and share. It’s also critical if you want to turn social media followers into fans of your music.
Get to know your fans, followers, and customers as real people with real wants and needs, and you will know how to target and engage them on social media.
Social media analytics can also provide a ton of valuable information about who your followers are, where they live, and how they interact with your brand on social media. These insights allow you to refine your strategy and better target your audience.
Know the landscape
Other musicians and artists are already using social media, and that means you can learn from what they’re doing.
A landscape analysis allows you to understand what other artists in your niche are doing well (and not so well). You’ll get a good sense of what’s expected in your industry, which will help you set social media targets of your own.
Do searches of your favorite artist account handles, and other relevant keywords on social media. Find out what they’re sharing and what other people are saying about them.
Do a social media audit
What’s working, and what’s not?
Who is engaging with your content?
Which networks does your target audience use?
How does your social media presence compare to the rest of the industry?
Your audit should give you a clear picture of what purpose each of your social accounts serves. If the purpose of an account isn’t clear, think about whether it’s worth keeping.
To help you decide, ask yourself the following questions:
Is my audience here?
If so, how are they using this platform?
Can I use this account to help achieve my goals?
Create a social media content calendar
Sharing great content is essential, of course, but it’s equally important to have a plan in place for when you’ll share content to get the maximum impact.
Your social media content calendar lists the dates and times at which you will publish types of content on each channel.
Make sure your calendar reflects the mission statement you’ve assigned to each social profile so that everything you post is working to support your music business goals.
Evaluate and adjust your strategy
As you start to implement your plan and track your results, you may find that some strategies don’t work as well as you’d anticipated, while others are working even better than expected.
Once this data starts coming in, use it to re-evaluate your strategy regularly.
You can also use this information to test different posts, campaigns, and strategies against one another.
Constant testing allows you to understand what works and what doesn’t, so you can refine your strategy in real-time.
The Digital World Is Interconnected.
Being successful starts and evolves with an integrated digital strategy. Without have clear marketing goals, your efforts have no clear measure of success or ROI. Without having a search engine optimized presence, you’ll waste your budget while sacrificing opportunities for increasing your fanbase and listeners.
The bottom line is: your digital promotion strategy must include a comprehensive and integrated approach, leveraging multiple digital marketing services while remaining flexible to an ever-evolving digital landscape.
Now if you've ever dreamed of having a marketing team that does the nitty-gritty work for you, or if you've tried yourself before but aren't seeing the results you want, we want to help you out!
What’s next? When you’re ready to put your plan into action, we’re here to help…
Save time managing your social media strategy with The Ghetto Flower.
We offer packages that include a dedicated member of our executive team working to provide you a full guide on how you utilize your social media profiles effectively, including a strategy and a 4-week content schedule.
Plan, create, and schedule posts to your choice of networks
Track relevant keywords, topics, and accounts
Stay on top of engagement with a universal inbox
Get easy-to-understand performance reports and improve your strategy as needed