5 Marketing Ideas For Musicians during the Holiday
This holiday period from Oct-Dec is an exciting time of the year. Not only because of all the holiday festivities but it’s also such an abundant time for creativity.
While the winter is inherently a quieter time for the music industry, that doesn’t mean it’s all halting to a stop. And, if you plan it right, it can actually be a good time to use some of that visionary energy you have and put it into making something special for your fans.
After all, marketing is best when it’s creative, imaginative, and accurately reflects the brand (or artist in this case) it’s coming from. So, take a scroll through our 5 marketing ideas for musicians and see which one aligns with you the most. Or, feel free to try them all!
Release a holiday song or music video
Let’s start with the easiest—releasing a holiday song or music video. This is an evident choice to connect with your fans and get into the spirit. The best part is, it doesn’t have to be time-consuming, costly, or difficult. You can create an actual song or high-quality music video, but you can easily do a cover song of a popular holiday classic or make an animated music video.
A Spotify Playlist With Other Artists
What’s even better than the one-holiday song by an indie artist? A bunch of them! You can team up with a few other indie musicians to create a holiday playlist in your genre and start sharing it with fans both new and old. You can include your own holiday songs, along with those of other indie artists. It’s important to throw in a few more popular songs to help with reach, and then ask the other artists on the playlist to share it.
Create custom holiday merch
Instead of releasing another t-shirt or set of stickers, embrace the holiday spirit by creating something that’s very specifically designed for the season.
Create a DIY Gift Basket
It doesn’t even have to be actually holiday-themed, but even winter-themed will do. Think about what makes you who you are, outside the music, and how that can translate to a gift.
Offer a gift guide
Think about the things you use and love on a regular basis and think about how that translates to your fans. For instance, if your fan base includes a lot of musicians, you might include gear. If it includes a lot of college students, you might include favorite notebooks or pens, or water bottles. If your fan base has a lot of avid readers, include your favorite books.
You can then use affiliate links so that when your fans buy something from your gift guide, you get a percentage. It’s a really fun way to help your fans learn more about you and the things you love while earning a little extra for the holidays yourself!
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