EPK: What it is, and How to Make Yours Stand Out
An Electronic Press Kit (EPK) is important for getting press coverage for your new release. With an EPK, you will be able to deliver all the important information festivals, journalists, and media need to know about your music. As a result of their popularity, electronic press kits have overtaken traditional press kits in market share.
So what is an EPK? Let's discuss Electronic Press Kits: what is and how to make you stand out as a musician.
What is an EPK?
An EPK or electronic press kit serves as a professional music resume for musicians, artists, bands, and DJs. Musicians usually mail this digital promotion packages to venues, festivals, or talent buyers. It helps promoters, music journalists, record labels, fans, and booking agents to learn more about you, your brand, and your music. EPK includes your music, album art, videos, band photos, social media, and a biography.
As well as showcasing your talents to the music industry, your EPK also highlights your skills as a musician. It will assist you in making the best first impression on the music industry. An effective EPK for musicians is essential to making a successful career as an artist in this highly competitive field!
8 Things You Must Have in your EPK
A press kit is a form of a resume that allows all the assets for your new music or project to be seen in one place, making it easier for the press or industry to access them. You should include all the information within your EPK required by the press, from your bio to your promotional photos, to your press post.
Have an impressive biography
Make sure your social media accounts are up to date
Use high-quality photos
You should let your music carry the load
Reviews and testimonials matter a lot
Be sure to include contact information
Videos are a great way to boost energy
Up-to-date information on tour dates
5 Ways to Make Your EPK Stand Out
Don't overcomplicate your EPK
You'll need to create a document that's scannable and easy to read. Be sure to keep your EPK short and relevant as well.
Send links not files
The recipient may reject large digital files, mark them as Spam, or flag them. Make links to your content on the internet, like cloud server or youtube. And you should avoid sending zip files.
Include important details and your best material
Make sure that you put something interesting to make a good impression on the interviewer.
Keep your EPK up to date
You should only have to spend a few minutes updating and organizing your press kit. Don'tDon't send the same type of EPK each time. Create a highly eye-catching and original EPK without overdoing it
Make a QR code for your EPK
Professionals in your industry may be interested in learning more about you. This is why you should make a custom QR code using an online QR code generator for the EPK and share it at the live event.
Final words
You can use an EPK as a good way of starting a conversation with publishers, media, fans, and followers. It is possible to promote a new release in the media, book shows at festivals or venues, and even obtain media attention for the release. This is why it has taken over the traditional press. You should use EPKs to attract people to your music, live concerts, videos, etc.
