Best Marketing Platforms and Tools for Musicians
Connecting a company's products with its customers on the Internet & making it effective in all industries makes digital marketing important. Businesses are connected to their ideal customers via SEO & PPC, social media marketing, & email marketing on Google & social media. The same is true for the music industry. If you want to become a musician and establish yourself as a successful music creator, you must know about music marketing platforms.
In this blog post, we discuss marketing tools that will help you stand out in the music business.
Let's learn more about the best marketing platforms and tools for musicians.
What is the difference between marketing platforms and marketing tools?
Music marketing platforms include streaming services, radio, and social media. In addition to building up a solid fan base online, you may also recruit followers by using the many online platforms available for musicians. For example, Spotify, Facebook, TikTok, etc., are effective marketing platforms.
In contrast, marketing tools enable you to analyze your performance and amplify your success on these platforms. It's impossible to reach an audience without being present on major digital platforms. But in order to reach your target audience and fully understand their demands, you need digital marketing tools. For example, Soundcharts,ToneDen, Amplify, etc., are renowned marketing tools that help you establish in the marketing platforms.
6 Best Marketing Platforms for Musicians
Spotify
With over 365 million active users, Spotify controls 31% of the global streaming market. Spotify is an online platform dedicated to music streaming for musicians.
Social Media Platforms
Twitter, Facebook, and Instagram are the largest social media platforms worldwide. So as a musician, your presence on each is critical to maximizing your reach. Using each platform to advertise, sell, and share your music is possible.
YouTube
YouTube is the world's most popular video-sharing platform, and it is, by far, the most effective way to market and promote your music. You should always post your content to the following places. People watch over 1 billion hours of YouTube videos every day.
TikTok
The "TikTok" phenomenon has become the latest topic of discussion in the world of music marketing. It lets users repurpose music into memes, thus allowing users to reach a broader audience. On the whole, TikTok short videos can help you spread your music.
4 Best Marketing Tools for Musicians
Sound charts
You can use sound charts to assess your marketing strategy. It will help you find out what is (or isn't) working. Sound charts platform tracks an artist's performance across different media, including social media. It measures consumption metrics for streaming and playlists, and much more.
Hubspot (CRM)
Using HubSpot, you can organize your marketing campaigns (emails, blogs, social media posts, advertisements).
Musicians can build and execute a cross-platform marketing strategy, evaluate its success and optimize going forward.
ToneDen
A platform such as ToneDen can provide a large amount of value for musicians as a marketing tool for live events. By using ToneDen, you can create marketing playbooks that cover each phase of the event lifecycle. Besides, you can design unique landing pages, launch social media marketing campaigns, etc.
Amplify
In digital music marketing, sharing content is key, and Amplify simplifies it in several ways. It would probably not be the best idea just to give your fans a Spotify link because they are spread across dozens of platforms. You can add artwork, metadata, or videos to your links with this tool.
Conclusion
Developing a musician marketing strategy doesn't improve your music, but it will help you find new listeners. And marketing tools can help you attract the crowd toward your channel and artwork. Each of the nest marketing platforms and tools will play a role in establishing you as a musician.