The Ghetto Flower

View Original

How to Create a Professional Musicians Website on a Budget

You can't rely on social media alone to promote your music. The best way for a musician to make a great first impression is to stand out from the crowd. There are many reasons why it is important to do this, one of which is having a slick website. 

So what all is needed to create a professional musicians website on a budget? Check out some of the tips below to get started on your website today or improve your already live site.

Why do musicians need to have a professional website?

Even in a time where social media is where the majority of your fans have access to your life, musicians like you need a centralized digital location where you can continually deliver your work to the rest of the music industry and publish engaging content to your audience.

That digital location? Your music website.

A musician’s website doesn't have to break the bank. To be real, it shouldn't be. There are multiple simple and inexpensive website building platforms (content management systems) out there that you can build on your own in minutes—even if you have zero coding ability.

What are the best website platforms to use?

Website building is not easy unless you're an expert in HTML, CMS, CSS, or any other scary website programming language. But website building platforms provide an opportunity to build your own website easily. There are few web builders like Wix, GoDaddy, WordPress, SquareSpace, etc. 

So what is the best website platform for a musician? 

We think WordPress and Squarespace are the best drag and drop platforms for building your own website. 

As a musician, you can easily set up your web page and add different features with very little knowledge. It features email signups, music and merchandise sales, total control and flexibility. Both of these platforms offer integrations with other tools that can help you with your music marketing efforts.

Features to Include on the Musician Website

Engaging Experience

You should customize the design for your fans. The design of a musician's website must be easy to navigate, and there should be no unnecessary details. 

Embedded photo and video content

We live in a world of digital content where image-based content is practically everywhere. Everybody loves a good photo or video. Adding photos to your website can add visual interest and make it more visually appealing.  But keep in mind that you want your website to be engaging, so be sure to leverage content to keep your supporters coming back for more.

Data Analyzing tool 

The use of website analytics and tracking tools allows you to figure out who your visitors are and target your marketing efforts accordingly. This allows you to discover the methods that visitors used to reach your site and what actions they performed once they arrived. Data analysis tools give you insights that will provide direction and strategy to your digital marketing efforts.

Email List Opt-In 

Visitors can subscribe to your regular newsletter if your website has a newsletter signup form. For a music promotion campaign, email is an invaluable direct communication medium. It will notify your fans when a new song, video, or concert is released. 

Popular  WordPress Website Templates for Musicians

Choosing the right template for your website will help you set it up exactly as you want. Here are some of the best WordPress website templates for musicians:

Astra

Using this lightweight WordPress theme, you can use Astra to create a musician website. The template includes hundreds of ready-made layouts, including a template for musicians, bands, and artists.

Neve

As a musician, Neve is a multipurpose WordPress theme suitable for building websites for your career. In addition to being highly customizable, it can be used with any page builder.

Divi

Divi is a WordPress all-purpose theme and provides party vide to your website. It comes with the Divi page builder plus 160+ pre-made layout packs that provide you with the power to customize your website. For example, a layout pack called DJ comes with the theme.

OceanWP

If you are looking for a free theme plate for your website, you can choose OceanWP. It is a free WordPress theme that is specifically designed for music-related websites. The template comes with an integrated template for your music or band's website.

Final Words

You should have a well-made website if you are serious about music. We hope that this article has provided you with some insight into the best way to create a musician website on a budget. You can create a website on a budget and an established platform promoting your music. 

Musicians should look at a website as an investment,  this means that you want to make sure that you’re capitalizing on the potential to make money.

Whether it is merch sales, press release distribution, or exclusive content, you should craft your website to help your reach your goals. 

Check out our post on The Differences Between Marketing And Promotion